The phrase "Connect The Dots" is deeply rooted in the Dotson family, reflected in the family name itself. Passed down through generations, it serves as a reminder to overcome adversity by letting things piece together like a puzzle. In challenging moments, Dotsons' encourage one another to Connect The Dots, embracing the idea that everything will come together in the end. The family's ultimate goal is for everyone to Connect The Dots and find their resolution in life.

As shown in the brand's logo the cross is standing tall as the centerpiece of the logo, it embodies not only the historical event of Jesus' crucifixion but also serves as a beacon of hope and redemption for believers. Overall, the "CTD" logo serves as a symbol of faith, encapsulating the core beliefs of Christianity and reminding viewers of the profound significance of Jesus Christ as the ultimate deliverer and savior.